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Indeed, Diggs, whose signature is highlighting his subjects against a black and white background so that they pop into focus, told Vogue that part of his success was his desire to depict his subjects in their best light, and his willingness to refrain if he surprises them on an off day. It is a way for celebrities to communicate with their fan base and community, and offer up apparently personal and unvarnished glimpses of their lives in as varnished and controlled a way as possible. First, the evolution of street-style photography from guerrilla reportage to a new kind of fashion image-making (the visual equivalent of casual Friday) and second, the increasing use of social media as an exercise in image-building. Now Rihanna has brought the tradition back down to earth, connecting it to two contemporary phenomena.
#Celebrity pregnancy big business series
That snap set a new standard for managing the public pregnancy reveal, becoming not only Instagram's most-liked photo of the year when it reached 11.1 million likes, but also the first of an entire series of high-concept maternity photo shoots dropped by the star. The shot started an image-making trend that extended through Cindy Crawford, Britney Spears, Ciara and Gigi Hadid – although all of them were topped by Beyoncé's 2017 pregnant-while-wearing-lingerie-in-a-bower baby-bump photo shoot. That portrait, featuring the actress cradling her distended stomach, nude save for a giant diamond ring, was so scandalous when released that it was banned from certain stores despite being mailed with a paper covering.
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In neither does there seem to be anyone else around. In one photo they are strolling along a Harlem street in New York City, seemingly under elevated subway tracks, holding hands in another he is kissing her on the crown of the head, creating a loving circle of two.
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ASAP Rocky is wearing leather pants, a Carhartt denim jacket, hooded varsity sweater and black beanie. Her hands are tucked into the pockets of her jeans, her hair in loose waves. Her stomach, framed by the coat (which British Vogue identified as vintage Chanel, though Chanel declined to comment) and which is closed by a single button at the breastbone, is covered only by a jewel-encrusted costume jewellery cross on a long pearl necklace. The series of pictures, posted on Instagram and sold to a variety of media outlets, feature Rihanna in a long pink puffer coat with jewelled gold buttons over extra-long ripped jeans puddling in the street and held up by a gold and leather Chanel chain belt. Rihanna and ASAP Rocky have announced their first child with the release of a street shot by Miles Diggs, aka Diggzy, aka the 20-something photographer named by Vogue as "fashion's favourite paparazzi." The art form known as the "celebrity pregnancy photo shoot" has a new winning entry.